Sokrati for Travel Portal

Client : Online Travel Agent (OTA)

An young but one of the fastest & innovative Travel Portal tasked with Sokrati to improve Sales generated through Paid Search Channel while maintaining the Cost per Sales. Prior to Sokrati, the Client managed the Paid Search in-house. While they were happy with the performance internally, they launched a pilot with Sokrati to see if there is any room to improve performance by leveraging Sokrati’s platform.

Solution:

Sokrati’s platform – built to manage Paid Search for Catalog based Websites more effectively – went to the drawing board and deeply integrated with the Travel Portal’s website content. Sokrati increased keywords based on various Routes, Destinations, Travel Vendors, etc – and keeping the Ads up-to-date with the real-time price updates for the searched route.

Results:

• Sokrati improved Sales by over 60% in 3 months
• Sokrati reduced Cost per Sales by over 45%
• Campaigns generated by Sokrati had 30% higher CTR compared to Original Campaigns
• Sokrati acquired Clicks at 25% lower than Original Campaigns