Sokrati for Flash-Sales Sites

Client : Groupon Model based Flash-Sales Site

A Flash Sales based site – similar to GroupOn sites – had hired an agency to manage their Paid Search Marketing. The Agency struggled to ramp the campaigns to expand User Registrations within the Cost-per-Registration targets provided.

Sokrati took over the campaign from the existing Agency and was assigned to reduce the Cost per Registrations while increasing the volumes and expand coverage.

Solution:

Sokrati’s platform utilized its technology to expand Keyword base from a mere 1200 keywords to over 49000 keywords for the client. The Ad Copies were customized with Brand names of “Deals” that would go live along with the promotion details.

• Sokrati was successful to lower the CPCs by over 20% within 10 weeks of Campaign launch
• With more targeted Ad Creatives, Sokrati improved conversion rates by 30% in the same time frame
• Sokrati deployed Image Ads and Text Ads across Google’s Display Network and managed over 1000 placements individually to maximize traffic & ROI

Results:

Within 10 weeks of Campaign launch, Sokrati increased User Registrations by over 2x while reducing the Cost per Registration by 50% - exceeding Client’s Goals & making it loyal to Sokrati.