Sokrati for Online Retail

Client : Online Retail (e-Commerce)

The client is one of the fastest growing e-tailer selling Branded LifeStyle & Soft Goods like Shoes, Clothing, etc.

Challenge:

India is experiencing its boom in Online Retail vertical with a lot of investments & several players coming in together and working hard to establish Brand and Volumes. A leading Online Retailer in Lifestyle & Soft-Goods (Apparel, Shoes, etc) aimed to grow very rapidly in the market, of course without losing a tab on Cost per Sale equation.

The retailer managed Paid Search using Google Team’s help and manual efforts involved, however the volumes & analytics were very hard to come by. The Client chose Sokrati as their Search Partner and provided the goals to increase volumes by more than 2x while keeping the costs stable.

Solution:

Sokrati’s platform is built with a niche for eCommerce players – where the content is dynamic and analytics more complex. Sokrati deployed its platform to deeply integrate Catalog data into its Search Platform to increase the volumes & relevancy of traffic acquired through Search channels.

Sokrati expanded the campaigns with product level Ad Groups with relevant promotion and price information

• Promotions were updated in Ad Copies real-time
• Campaigns were aggressively expanded across Google’s Display Network to increase coverage
• Sokrati deployed real-time bid & keyword optimizations based on Website Content Changes & performance seen

Results:

Within 10 weeks of Campaign launch, Sokrati was able to increase the Sales by over 6x while increasing the Cost per Sales only by 20%.