Universal Tracking Platform

Millions of users search through different search engines and visit websites daily. Hence it becomes important for digital advertisers to advertise their product/services on different search engines and websites. As a result digital advertisers become frustrated having to manage multiple conversion pixels from different search engines like Google, Yahoo, Facebook, Affiliate Networks Vendors etc.

Now Sokrati provides a Universal Tracking platform that can be configured to track performance for individual Affiliate, Marketing Vendor, Channels like Email, Search, Display, Search Engines, Social Media, etc with a single Pixel.

Contact us to get a FREE Audit done for your account and we can submit a concrete plan of 6-8 weeks with expected results in each week.

Sokrati Universal Tracking Platform Highlights

One-Stop Pixel

• Single Pixel to track multiple Sources & Conversion Types
• Our Pixel can fire downstream Pixel intelligently based on the Source
• Similar to Omniture, DART, etc but at a fraction of the cost

Deeper Analytics & Integrated Reporting

• Track beyond "Conversions" - e.g. Business Segments, User Profile, Conversion Type, etc.
• See performance for any Source individually through a single interface
• Different Session Attribution for different Sources. E.g. 30 days for Search vs. 7 days for Affiliates

Traffic-Source Quality Measurement

• Get Quality measurement at individual source level based on your Business Goals
• Fraudulent activity is flagged, especially for click or lead based campaigns

Internal & External Recommendations

• Get recommendations on better Budget Allocations across vendors / sources
• Recommendations to Vendors can also be provided to improve performance quality