Search Marketing

Sokrati’s Search Marketing Platform is fully customized online software for individual Advertisers and Digital Marketing Agencies managing search campaigns across multiple platforms. Sokrati's technology is built on key fundamentals - Scale, Automation, Customization, Relevancy & Transparency. Unlike other Industry Search Marketing Tools that cater to limited aspects of Search Marketing; Sokrati provides a genuine end-to-end solution for running most efficient & highly profitable Search Marketing Campaigns.


We are confident in increasing efficiencies & ROI of your existing search campaigns by at least 30% and lowering Operational Overheads by over 80% within 6-8 weeks of Sokrati Operations.

 

Contact us to get a FREE Audit done for your account and we can submit a concrete plan of 6-8 weeks with expected results in each week.

Sokrati Search Marketing Platform Highlights

Keyword & Ad Creative Generation

  • Data Mining algorithms & Website Content are primary sources of keyword & Ad generation
  • Automated discovery & management of over millions of relevant Keywords & Ads
  • Significantly smarter & relevant approach than tools like Google Keyword Tool or WordStream

Work flow Process Optimizations

  • Keywords "Grouped" automatically based on relevancy to improve CTR and CPCs
  • Landing URLs with custom parameters generated automatically based on Search Keyword
  • Auto determination of complete hierarchy required for Google, Bing or Yahoo

Intelligent Optimizations

  • Self-learning Predictive Optimizations and Rule-based Optimizations
  • Optimizations run real-time and 24/7 against multiple Performance Goals
  • Lower over 60% of experimental "Spikes" with our Predictive Algorithms

Google Display Network

  • Auto-generation of relevant "Themes" on Content Networks
  • Optimizations of Display Network to manage referring sites in an automated fashion
  • Profitable & integrated expansion beyond Search increases volumes & ROI

Advanced Analytics

  • Track multiple Conversion parameters - like Business Segment, Product Type, or Demographics
  • Set differential Goals & preference for various Conversion Types
  • Drive a healthier mix of "desirable" Conversions to increase profitability

 

Case Study

The client is one of the Top Job Portals in India, specializing in IT, Banking & FMCG recruitment. The core business philosophy is to deliver high quality.

 

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