Travel Offering

Managing Search and Facebook advertising campaigns is very complicated for digital advertisers in Travel Sector. Generally Travel Websites have fairly dynamic content. Hence most often, Digital Advertising Campaigns become static & eventually go stale - whether managed in-house or outsourced. Sokrati offers automated & efficient approach for managing Search and Facebook advertising Campaigns that leverages real-time changes on website to drive the most relevant & profitable traffic. Our solution is most apt for Travel Agencies (OTAs), Airlines, Hotel Sites, Package Tour Agents, etc.

Sokrati value proposition for Travel Portals

Integration, Scale & Relevancy

• Website Content is synced real-time via customized crawlers or datadump or API Integration
• Keywords, Ad Creatives, Bids, Destination URL, Campaign structure, etc are generated at individual product level
• Get over 2x Conversions with targeted Ad Creatives that include Travel Route, Offer Price, Promotion, Airline, etc

Real-time Catalog Sync

• Crawlers track key Website changes like Offer Price, Availability, Promotions, Search Results, etc
• Changes trigger real-time sync of Ad Copies, Bids, Keyword Status, etc across Search Engines
• Campaigns for newly added Products are made live in less than 8 hours automatically

Tracking & Reporting

• Track many more Conversion parameters like Sales Value, # of Tickets, # of Nights, Destination City, etc.
• Performance is segmented into Business Segments like Route or City Level

Intelligent Optimizations

• Set Optimization goals differently for each Business Segment, Sub-Segments or individual Route / Offer level
• Optimizations configured to drive the most "desired" mix of Customers
• Algorithmic & rule-based real time optimizations to drive maximum efficiencies

Contact us to get a FREE Audit done for your account and we can submit a concrete plan of 6-8 weeks with expected results in each week.