Retail Offering

Digital Advertising Campaigns are most complicated to manage in shopping domain given the dynamic nature of the website content. Be it a e-tailer, Comparison Shopping Engine, or Group-buying deal based sites; Sokrati offers the most advanced software platform to manage Paid Search and Facebook Advertising campaigns for their retail clients.

Sokrati value proposition for e-tailers

Integration, Scale & Relevancy

• Catalog Data is integrated via customized Crawlers or catalog-dumps process or API integration
• Keywords, Ads, Bids, Campaign Structure generated at individual Product level automatically
• Get 2x conversions with Rich Ad Creatives that include attributes like Price, Brand, Promotion, etc

Real-time Catalog Sync

• Crawlers track key Catalog changes like Price, Availability, Ratings, Search Results, etc
• Changes trigger real-time sync of Ad Copies, Bids, Keyword Status, etc across Search Engines
• Campaigns for newly added Products go live in less than 8 hours

Tracking & Reporting

• Track multiple Conversion parameters like Sales, # of Orders, Product, City, etc.
• Analytics & Reporting at Product Categories and individual Product Level
• Reporting can also be provided on Returns or Cancelled Orders

Intelligent Optimizations

• Set Optimization goals differently at Category, Sub-category or Product level
• Optimizations are configured to drive the most "desired" mix of Customers
• Algorithmic & rule-based real time optimizations to drive maximum efficiencies

Contact us to get a FREE Audit done for your account and we can submit a concrete plan of 6-8 weeks with expected results in each week.