Sokrati increases conversions by 33% at 64% reduced cost for an insurance client.
Client

An American insurance giant expanding internationally partnered with a South Asian player to provide their services across 45+ cities.

Highlights
64%

decrease in overall transaction costs

33%

increase in conversions

Exponential increase

in leads from display channel

Challenge
ROI

Developing a digital marketing campaign with focus on increased ROI.

Cost reduction

Reducing high CPCs and CPAs on highly competitive keywords.

Optimization

Rejuvenating display campaigns that were non-performing due to lack of optimized landing pages.

Solution
Campaign restructuring
Sokrati analysts, using the Sokrati digital marketing platform, focused efforts on restructuring campaigns, tailoring ad copies and marketing the key USPs of the client’s products to attract specific and relevant leads.
Keyword optimizations
Sokrati optimizers were activated to bid more on campaigns with high performing keywords and to pause those not performing well.
Competition and placement analysis
Competition and placement analysis resulted in banner optimizations and design suggestions around banner content and landing pages.
Result
  • Sokrati optimizers drove 33% increase in conversions in the first two months.
  • By streamlining the client’s online marketing effort and reducing non-productive campaign hours, there was a 64% decrease in the client’s transaction costs.
  • Sokrati’s data analysis helped the client in capturing quality leads and improved their lead-to-sale conversion ratio by 29%.