Online deal site with 10000+ suppliers across hospitality, entertainment, electronics, personal care categories across 15 cities. 1000+ deals go live every day.
increase in number of transactions within a month
decrease in cost per transaction within a month
on trends, business segments, geographies
With 1000+ deals going live on and off the website every day , the advertising team had to be updated with the current status for each deal.
Most deals were location specific, setting location targeting manually for every campaign was cumbersome.
Time taken for the campaigns to start accruing clicks was so long, they had to be paused as the deals expired before the campaigns went live.
Pausing campaigns manually once a deal expired was also time consuming, leading to lost money on ads that were for expired deals.
- With the Sokrati platform and Sokrati’s business analyst recommendations, the client was able to immediately realize increased ROI on marketing spends.
- The first month saw a 76% increase in number of transactions, while cost per transaction decreased 20%.
- Second month saw a 60% increase in number of transactions, with a 15% decrease in cost per transaction.